Featured Speakers :

 Diane Barr
Diane Barr
Vice President, Customer Experience and Brand Standards
Wyndham Hotel Group
 Geoffrey Colon
Geoffrey Colon
Social Media Influencer
Microsoft
 Mel Carson
Mel Carson
Author
Pioneers of Digital
 Isaac Bayoh
Isaac Bayoh
Director, Product Management & Data Scientist
Bunker Hill Insurance
 Renee Gregg
Renee Gregg
Associate Director, Digital Insights
The Clorox Company
 Rachel Belisle
Rachel Belisle
Social Media Team Lead
3M

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Extract & Integrate Real-Time Social Media Insights to Yield Measurable Consumer Impact

Welcome to the Social Analytics & Intelligence Forum!

A premium event for customer care, marketing & social media executives and their internal analytics partners. This is the only forum with extended emphasis on attributing measurable business outcomes to social media programs and building a unified cross-functional capability between customer care and marketing. Don't miss out on an opportunity to learn how to use real-time insights from social data to refine your marketing strategies, effortlessly engage customers, understand brand sentiment and meet the social consumer’s growing demand for excellent B2C social interactions.

Who Will Attend the Forum?Who Will Attend the Forum?
The Social Analytics & Intelligence Forum brings together senior social media, marketing, customer service & analytics executives for three days of case studies, workshops and networking sessions.

WHAT WILL YOU WALK AWAY KNOWING?

  • Improve social customer care and increase loyalty by meeting ever-growing consumer expectations
  • Generate strong marketing leads to acquire new customers & compete effectively on social channels
  • Engage customers and build a community to establish brand presence & strengthen your social influence
  • Integrate social data into existing CRM and other BI platforms for a single view of the customer

LEARN THROUGH INTERACTIVE DISCUSSIONS, LIVE DEMOS & REAL WORLD STORIES UNDER THESE KEY THEMES:

  • Solve the ROI conundrum - Get leadership buy-in for a social data analytics programs
  • Sync marketing and customer care for an integrated and well defined approach
  • Define which metrics you should track to measure the business impact
  • Determine where to place the investment in enabling platforms & applications
  • Integrate social into the customer life cycle to better understand your customer

WHO SHOULD ATTEND?

Business Users: These are customer facing business executives that are in direct contact with the customer. They are the business executives who use insights to improve and refine their customer engagement/experience/satisfaction and marketing/promotions activities on social media.

Chiefs, VPs, Senior Directors of;

  • Marketing
  • Social Media
  • Brand
  • Public Relations
  • Call/Contact Centre
  • Customer Experience/Satisfaction
  • Customer/Social Support
  • Customer Care/Relations

Analysts: These are the data people who collect, store, analyze info and report insights. These guys are skillful at finding patterns in massive amounts of data/ connecting the dots and understanding/predicting future behaviors by studying historical data.

Chiefs, VPs, Senior Directors of;

  • Marketing/Social Media Analytics
  • Business Intelligence
  • Market Research
  • Social Information/Data
  • Social Media Analysis

From these Industries: eCommerce, Retail, Financial Services & Consumer Goods


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